In 2012, we launched the first ever Bikeminded Cycle Shorts Competition, asking you to make films about cycling that would encourage your friends to take to two wheels. We were really impressed with the quality of films sent in and had a tough time selecting the finalists.

We handed these over to world renowned director, and Notting Hill local, Richard Loncraine, who chose his winner. And then we asked you to choose your favourite. Funnily enough, you agreed with Richard! We’re therefore pleased to announce that the winner of the Director’s Selection, and People’s Choice, is ‘Cycle of Life’. Congratulations to Gabriel Aldon and Ross Dolton on their winning film.


90 Second cycle short to ‘Easy When You’re Young’ by the Smash Robots


We had a blast making this 90 sec short and entry for the Bikeminded Cycling Shorts Competition


Short film made by We-Cycle Productions to help promote theRoyal Borough of Kensington & Chelsea ‘Bikeminded Cycle Campaign


Elena Andreicheva grew up in the Soviet Union where not everyone had a bike. Receiving her first bicycle when she was 25, Elena talks us through her experience of learning to cycle and how you are never too old to learn