Style The Cyclist was a competition we held on Pinterest in 2012 to challenge you to think beyond the stereotype of what a cyclist ‘has’ to wear and what cyclists ‘should’ look like, and to think about translating the latest catwalk trends onto two wheels.
We asked you to pick some clothing from Harrods and show just how stylish two very busy London business people could look… whilst travelling by bike. We signed up Carolina Bucci and Sam Galsworthy to be your models. They are both very successful business people living hectic lives in London, both of whom ride bicycles and both of whom like to look good.
Congratulations to Adele and Clare for their winning boards. You can see more about the winning looks below.
STYLE THE CYCLIST BLOG
On your bike – for £20 a month
17/01/2018
Anyone living, working or studying in the borough can now take advantage of an innovative new cycle scheme which recently started in Kensington and Chelsea. ‘Hire to Buyer’ helps people take up cycling by offering them a brand new bike and accessories, plus at least one session with a qualified cycling instructor, for just...
Bikeminded – Looking Back At 2013…
16/12/2013
As 2013 closes, we thought it would be a good opportunity to reflect on the projects that Bikeminded has hosted over the past year and when we look back, it looks like it’s been a really busy year! We’re very lucky that over the three years that Bikeminded has been in existence, people have regularly...
Brompton Design District & Day
21/09/2012
So as the summer slowly starts to turn into autumn, where can you cycle to at the weekend that’s interesting, engaging and ideally, not in the increasingly chilly outside? Well, if you’re into all things design-related, then it’s your lucky day, well tomorrow is anyway as it’s Brompton Design Day! This celebration of design...
Style the Cyclist… the winning outfits revealed
20/06/2012
Last month we launched a fun competition on Pinterest, challenging you to Style the Cyclist. We wanted you to think beyond the stereotype of what a cyclist ‘has’ to wear and what cyclists ‘should’ look like, and to think about translating the latest catwalk trends onto two wheels. We asked you to pick some...
Last chance: Style the Cyclist!
25/05/2012
What are your plans for this weekend? We’re planning to get out and enjoy the sun. You won’t catch us on the bus or the tube this weekend, oh no! We’re planning on cruising around by bike. Don’t forget though that this weekend is your last chance to Style the Cyclist! And if you...
Style the Cyclist: inspired by our parks
24/05/2012
How wonderful is this weather??!? We can’t help but be in a good mood here in Bikeminded HQ. We currently plotting our escape from the office to meet friends in the park. But which park? There are so many cracking parks to choose from here in London. We thought it would be fun to...
Style the Cyclist: inspired by the sunshine
22/05/2012
Can you believe it?!??! It’s sunny in London today! Sunny and warm even. Doesn’t happen often so we thought we’d let the sunshine inspire our Style the Cyclist post today. Now, with the weather this amazing, you’re going to need a bike that oozes sunshine. We’ve been admiring Kinfolk bicycles for some time and...
Style the Cyclist: inspired by Chelsea Flower Show
21/05/2012
Welcome back Folks! Is anyone planning to go to the Chelsea Flower Show this week? We’ve been thinking of how Chelsea could inspire your Style the Cyclist entry and how you might accessorize for the big event. First of course there is the floral fashion on offer from Harrods.com such as these Just Cavalli...
Style the Cyclist: inspiration for your weekend
18/05/2012
Are you busy building your Pinterest boards for Style the Cyclist? Make sure you tell your friends about it! It is the perfect thing to do this weekend if the weather takes a turn for the worst. Need some ideas for your board? Then don’t forget to take a look at our interviews with...
Style the Cyclist: Sam Galsworthy
17/05/2012
Hooray, today is the day we launch Style the Cyclist. Are you ready with your Pinterest account? Have you been thinking about who you’ll style? This morning we’re introducing you to our second personality to be styled, Sam Galsworthy. Sam, along with his friend Fairfax Hall, started the boutique Gin distillery Sipsmith. They...
Style the Cyclist: Carolina Bucci
16/05/2012
Today we have the pleasure of introducing you to the first of our two personalities to be styled in our Style the Cyclist competition. Carolina Bucci is a jewellery designer who creates some absolutely lust worthy pieces. Originally from Florence, Carolina studied jewellery design in New York and now resides in London. Her work...
Style the Cyclist: the prizes
15/05/2012
Good morning on this miserable day! Hands up who has had enough of this weather?!?! For a bit of escapism this morning we’ve been imagining what we’d spend our prize money on if we won Style the Cyclist. Our two lucky winners will each receive a £150 Harrods voucher. All you have to do...
