Like Riding a Bike is a campaign that celebrates the freedom and expression of the great diversity of people who ride their bikes around the Borough, captured by photographer, Caroline Irby.
Caroline says “My favourite was this elderly man we met on Portobello Road with a big moustache on his way back from riding his horse under the Westway. He had a little plastic bag over the handle bars and in the bag was his riding hat and a bottle of red wine.”
Peter, another cyclist, says he likes cycling because “I can go pretty much anywhere I want. If there’s a tube strike, I don’t have to worry about how I get to work. If it’s snowing, the roads are congested and there’s no public transport, you can jump on your bike and off you go!”
The campaign was launched with an exhibition at the gallery at the corner of Westbourne Grove and Pembridge Villas. It ran from 1-10 April and drew crowds from around London.
The photos were also displayed in Tavistock Square, Holland Park – and outside Harrods. You can follow the campaign at www.likeridingabike.org