In October 2012, we worked in partnership with the Danish Embassy to host the hugely popular  ‘Copenhagen Cycling Culture’ project to raise awareness of the benefits of the cycling culture in Copenhagen and to discuss how that culture can be created in London and other cities.

Sold out only minutes after being announced on Twitter, this event was an exclusive opportunity to listen to the first talk in London by Mikael Colville-Andersen, known as Denmark’s bicycle ambassador and creator of Copenhagenize and Copenhagen Cycle Chic. Entitled ‘How To Create A Cycling Culture?’, Mikael’s talk was followed by a Q&A session chaired by James Harding, editor of The Times and there was also the chance to see a selection of photographs on display from Mikael’s photographic collection ‘Monumental Motion – A Cycling Life in the Capital of Denmark’.

For those who either couldn’t make it or couldn’t get tickets to the sold-out event on Thursday, there was also an opportunity to view Mikael’s photographs in Duke of York Square where you could check out the latest bike models from renowned suppliers such as Avenue and Nihola.

Mikael Colville-Andersen giving his talk ‘How To Create A Cycling Culture’ for Bikeminded in Chelsea in October 2012.