We wanted to say ‘Thank You’ to everyone who hops on their bike when they pop to the shops, meet friends for coffee or pick up dry-cleaning. All those local journeys.

So in May 2011, we trialled a new initiative in Kensington and Chelsea where we linked up with the London Farmer’s Markets in South Kensington and Notting Hill and set up our Bike Valet service.

This service gave people who cycled to the market the chance to have their bike securely parked by our Bike Valet team. On top of this, they had their bike serviced by one of our mechanics while they went shopping – for free.

Also on offer were refreshing smoothies, from our Blendavenda smoothie bike stand. And anyone interested had the chance to hop onto the smoothie bike – with a pedal- powered blender attached – and create their own delicious smoothie! A big hit for all ages!

A good time was had by all. And we had a great time meeting all our local cyclists and saying ‘Thank You’.