Bike Heroes was an initiative we ran in 2011 in which we offered 23 local residents, business owners, workers and celebrities the chance to become bike heroes for the summer. We teamed up with three prestigious and sought after bike brands; Moulton, Electra and Brompton who kindly agreed to lend their bikes to the heroes in support of the Council’s Bikeminded campaign. Each hero received a stylish, high performance and functional bike chosen to match their lifestyle and cycling needs. Find out more about what happened to our heroes at the blog posts below.
Our Brompton riders
Our heroes in 2011 included David Higgins (owner of Ten Pilates), George Clarke (architect and presenter), Kell Skott (owner of Kell Skott haircare), David Lewis (head gardener at Kensington Roof Gardens), Jonathan Newby (Director of NMSI Enterprises at the Science Museum), as well as a number of local bloggers and journalists.
Each hero had their bike for two months and wrote about it on our blog, as well as a couple of blogs that sprung up from the Bike Heroes project. These include Being Bikeminded, and Kell Skott’s brompton blog.
Our Electra Group
Councillor Paget-Brown, Royal Borough of Kensington & Chelsea, who was also a bike hero, said:
“We were delighted to launch our Bike Heroes initiative as part of our three year Bikeminded campaign and in particular for the generosity of the bike manufacturers who donated bikes. We hope that through the stories, photos and blogs our heroes share on the website other residents and workers will be inspired to get cycling too. We have set ourselves a challenging target to increase the number of people cycling in the borough over the next three years and this initiative, along with some other exciting events and activities coming up, will provide great opportunities for people to get involved in our campaign.”
Meet the hero: Dez O’Neill
Signing up to be a ‘Bike Hero’ involves having a brand new bicycle for two months and reporting the cycling experiences. An imaginative idea to encourage cycling from Royal Borough of Kensington & Chelsea Council. I collected my ‘on loan’ bike from Council offices last week. It came complete with lock, lights, bell,...
Being Bikeminded with Nielsen Cerbolles
Nielsen Cerbolles just got his hands on a gorgeous new Brompton and has been testing it out around the borough. He’s our latest bike hero, and he’s been documenting his journey so far over at his blog and on tumblr. We caught up with him to ask about a few of his favourite things ...
Best place to eat in Notting Hill… Gordon Peters divulges his secrets
Meet Gordon Peters, a bike hero and owner of some very successful clothing shops, including a t-shirt shop and hair salon at 47 Pembridge Road in Notting Hill. Today he shares his top tips. You’ve got a fantastic shop on Pembridge Road, what inspired you to open it? I sold a few t-shirts from...
Guest post: Jonathan Newby counts his calories
Well I’m properly back in the swing of things, back in the saddle so to speak (both literally and metaphorically), with holidays long forgotten and back fully engaged with finishing off the summer season at the Science Museum and planning for the autumn / winter programme. That said, this weekend’s forecast of nice weather may...
Guest post: review of the Moulton TSR2
When I heard that I had been selected to be a Bike Hero, along with my colleague at the V&A Eric, I knew I wanted the Moulton. I already have 4 bikes, and have a Brompton that has served me well around the globe for the last 6 years or so, but a...
Tips from David Lewis, Head Gardener at the Kensington Roof Gardens
David Lewis is the head gardener at the Kensington Roof Gardens, which just so happens to be one of the most spectacular gardens in London. Any garden with flamingos prancing about gets our vote. He is also one of our bike heroes and is testing out an Electra bike. Riding the Electra means...
Is cycling good for you? Find out from our expert, Cheyne Voss
Cheyne Voss is a superb physiotherapist. We here at Bikeminded HQ can vouch for that as he is currently sorting out our body niggles. He runs Ten Physio up in Notting Hill and is the expert behind our ‘looking after you’ pages here at Bikeminded. He jumped at the chance of being a bike hero...
Guest post: musings from off the peacock throne…
Tot Brill is our Executive Director here at Bikeminded HQ so it was quite the scoop getting her to be a bike hero for us. She chose one of the most stunning Electras, and named it the Peacock Throne. “Yesterday I cycled home from the station in pouring rain. I got wet. I...
Catch up with our cycling Newby
How has Jonathan Newby coped with the crazy weather of the past week? We head over to the Science Museum to find out in this week’s catch up with our bike hero… “Returning from holiday is never much fun, but that dreaded first day back at work was made so much easier by cycling...
Guest post: style tips from our expert at Aime
Aimee is one stylish bike hero. We’ve enlisted her, as someone new to cycling, to update us on her wardrobe decisions as she takes to two wheels and what she thinks makes the perfect outfit to cycle in. “With our summer weather insisting on being so temperamental, it is difficult to predict how to...
Meet the hero: Jonathan Lloyd
We’d like to introduce you to Jonathan Lloyd. Jonathan is behind the superb Notting Hill Gate , Kings Road and Fulham Road websites…. and he’s also a bike hero. He cleverly matched his Brompton bike to his logo, which also happens to match our street signs. When you’re cycling around the borough, what...
Bike storage: expert advice on this tricky issue from George Clarke
George Clarke is one of London’s best known architects and is a resident of the Royal Borough. He presents some fantastic programmes on Channel Four, most recently the Restoration Man. He is currently one of our bike heroes and is testing out a Moulton TSR8. Today he is giving us some advice on one of...