Bike Heroes was an initiative we ran in 2011 in which we offered 23 local residents, business owners, workers and celebrities the chance to become bike heroes for the summer. We teamed up with three prestigious and sought after bike brands; Moulton, Electra and Brompton who kindly agreed to lend their bikes to the heroes in support of the Council’s Bikeminded campaign. Each hero received a stylish, high performance and functional bike chosen to match their lifestyle and cycling needs. Find out more about what happened to our heroes at the blog posts below.

Our Brompton riders

Our heroes in 2011 included David Higgins (owner of Ten Pilates), George Clarke (architect and presenter), Kell Skott (owner of Kell Skott haircare), David Lewis (head gardener at Kensington Roof Gardens), Jonathan Newby (Director of NMSI Enterprises at the Science Museum), as well as a number of local bloggers and journalists.

Each hero had their bike for two months and wrote about it on our blog, as well as a couple of blogs that sprung up from the Bike Heroes project.  These include Being Bikeminded, and Kell Skott’s brompton blog.

Our Electra Group

Councillor Paget-Brown, Royal Borough of Kensington & Chelsea, who was also a bike hero, said:
“We were delighted to launch our Bike Heroes initiative as part of our three year Bikeminded campaign and in particular for the generosity of the bike manufacturers who donated bikes. We hope that through the stories, photos and blogs our heroes share on the website other residents and workers will be inspired to get cycling too. We have set ourselves a challenging target to increase the number of people cycling in the borough over the next three years and this initiative, along with some other exciting events and activities coming up, will provide great opportunities for people to get involved in our campaign.”