After all that intense tv watching, the Olympics are now over and we have a couple of weeks hiatus before the Paralympics get going. We thought it would be fun to take our minds off sports for a couple of weeks and take a look at what the rest of the cycling world has to offer.
We came across this fantastic campaign created by Lifecycle and DDB Singapore. The campaign won a double gold at the Cannes Lion Awards and you can see why. It’s awesome!
That text reads:
Cityscape
You live in a little box.
You get into a little box that drives you to another little box.
And you spend your day thinking little boxed thoughts in your little box.
Till it’s time to leave for the other little box.
Unbox yourself. Get a life. Get a cycle.
Don’t you agree? Two little boxes a day are just enough for us, we need our cycle to work and home to start thinking outside the box.
And then there is this one…
Terrain
Intrepid explorer
journeying to the Elevator,
bravely navigating past Office Politics,
catching your breath at Cape Watercooler before
you venture to the unknown land they call the Pantry.
Step out. Get a life. Get a cycle.
You can read more about the campaign on Lifecycle’s website.