31/08/2012
How to avoid the sweaty back whilst on your saddle? Get yourself a bag that fits onto your bike somewhere and let your trusty steed carry the load. Swiss brand Freitag has these nifty new bags that velcro on to your handle bars. Why are we telling you this? Well, we just quite like the film they’ve made about their bags, where you can see people cycling all over the world, so we thought we’d share…
1 comment
JP Kuehlwein says:
Dec 15, 2012
Freitag is a lot more than a bag. It’s a lifestyle, an ideology. Great example of a brand that has turned what, how and where it is made into a reason why you would want to buy it. Read more here: http://masstoclass.wordpress.com/2012/12/14/when-product-creation-becomes-brand-legend/