The Big Ride… analysis


We popped along on the London Cycling Campaign’s Big Ride on Saturday.  Did you go too?


We thought it was fabulous to see so many thousands (10,000 to be precise!) of cyclists out showing their support for the Love London Go Dutch campaign and challenging London’s Mayoral candidates to consider cycling.  It was marvellous to see a seemingly neverending snake of cyclists weaving down Park Lane.  And it was just so fantastic to travel along past some of London’s best tourist sites not having to concentrate on traffic around us.



But, and we do understand of course that the wet weather did cause people to wear their water resistant clothes, there was an awful lot of fluorescent and sporty looking people there.  Today we’re launching a new competition to challenge Londoners to think about what a stylish London cyclist looks like. To think about whether the latest catwalk trends can translate to your two wheeled wardrobe. Our friends at Harrods are offering some amazing prizes so watch this space! More information tomorrow…

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