Styling the Cyclist with Harrods


This morning we got up early. And by early we mean just us and the birds were up early, to get over to Harrods for our launch of Style the Cyclist.

Style the what?? Well, we here at Bikeminded have teamed up with Harrods to challenge you to style a couple of inspirational London business people….  who cycle.


The Style the Cyclist competition will be run exclusively on Pinterest and is launching on Thursday 17 May. So get your Pinterest account up and running. For anyone following us on Pinterest, we’ll be giving you a sneak peek at the competition one day early! If you’re not already on it please let us know and we’ll get you an invite.


Today we asked some of London’s most fashionable folk over to the Ladurée café in Harrods to pin their ideal cycling outfits. We selected some stock from the Harrods website for our guests to choose from and there was intense concentration to find just the right items to make the best outfits.

Over the next week we’ll be revealing these to you so you can see what they selected and so you can get to know a bit more about our guests.

We’ll also be introducing you to our judges and finally, on 17 May, who the inspirational personalities you’ll need to style are.

So get yourself a Pinterest account quick smart to be in to win some amazing prizes and don’t forget to tell your budding stylist friends.

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