Kings Road Rocks and London Cycling Campaign Style the Cyclist


We hope you’re enjoying your bank holiday Monday.  We’ve spent the weekend flicking through glossy magazines and imagining our dream wardrobe.  What would you have in yours? On that note, have you heard about our Style the Cyclist competition?


Last Wednesday we announced a new competition with Harrods, launching on 17 May, in which we challenge you to style two inspiring London cyclists.  We kicked off Style the Cyclist with an event at Laduree, and invited some of London’s style crowd to tell us what would be in their dream wardrobes.  Today we’ll give you a sneak peek at the choices of Kings Road Rocks and the London Cycling Campaign’s Gerhard Weiss.


Some of the bloggers busy pinning their dream outfits


We’re major fans of Kings Road Rocks, being rather partial to the odd cocktail or 4, we find Mina’s blog a constant source of great information.  We know that she’s pretty nifty on two wheels too, so were keen to find out what she’d include in her cycling wardrobe. We adore the jumper she choose, so cute! You can see more of her choices over on our Pinterest board.

We knew we couldn’t release a cycling competition without telling the London Cycling Campaign so we asked Gerhard Weiss from the LCC to come along. He spent a long time studiously considering his choices so we were interested to see what he came up with. And we must admit, it’s rather stylish indeed. Have a look- isn’t the hat great!

Gerhard choosing his outfit


So, have you got your Pinterest account set up ready for the launch on May 17th? We’d love to hear from you and find out what you’ve been pinning.




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