Style in the City


We were very excited to receive an invitation to the City of London’s City Cycle Style event, and popped over last night for their grand opening. The great and good of the City of London turned out to celebrate the humble bicycle, and to show that you can be stylish in your suit on a bicycle.


The launch event at the Royal Exchange


The City hooked up with fashion photographer Horst A Friedrichs to photograph some of the City’s most prominent cyclists. The impressive line up included fashion designer Paul Smith, Mayor Boris Johnson and Chelsea’s own denim queen Donna Ida.

Donna Ida


We were super impressed with the quality of images, the variety of people photographed and the fabulous bikes on show. It eloquently demonstrated that you can be stylish on your bike.  We’d highly recommend heading over to the Royal Exchange to see the exhibition before the end of October. You can read more about the campaign here.

Photos at the Exhibition


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